I designed a new PUR water filtration brand package to align with a revised marketing strategy. The creative brief requirements were to create a package that communicated superior filtration. I increased the P.O.D. “MAXION” and highlighted it with a holding shape and adding a spot UV varnish. I created a rich blue background utilizing two PMS colors printing onto each other and used a strike though process with a matte UV varnish to create depth. I made the product image more hero by enlarging it. The design an print techniques combined to create a strong visual impact on shell.
The faucet mount products below demonstrate the product tiering strategy for feature and technology upgrades. Maintaining a clean, simple, consistent brand package, icons are added as feature increase and the top right corner callout specifies the tiering.
Point of purchase display for a fruit infuser accessory offer, I hired a food stylist and photographer to create impactful photo assets for the fruit infuser product accessory.
My most recent role on the PUR brand was to Art Direct the execution of the online digital assets. This is an example of the below the fold content from Amazon of one of the products.
