BayState Savings Bank was established in 1895. The original logo was a full silhouette of the minuteman statue in Concord Massachusetts. For the redesign, the bank wanted to maintain its identity with the revolutionary figure but update its brand to be more relevant and modernized. Inspired by icon logos like Liberty Mutual, Fidelity and the New England Patriots, I developed this modernized illustration of the statue to create a trusted, strong financial symbol. The holding shape suggests a coin, the engraving lines contribute energy and motion, and the icon works in positive or reverse.
Special edition BayState Savings Bank logo illustration I created to celebrate the first minor league baseball team to be located in Worcester.
Product naming exercise and logo execution for a product startup. I provided 12 naming options for the product and the brand. I then executed packaging and product graphics. The product illustration was done by me as well.
In-house logo design for and idea generating online platform that collected product ideas and product improvements from employees to improve the consumer experience and drive innovation.
In-house logo for human centered design conference and presentation
Diagnostic texting product for Athena Diagnostics
