My role as the Art Director and photographer during a Honeywell Air Purifier PR event in New York city was to capture content for social media. I photographed and video recorded the event.
The new Honeywell package standard/template, on the right, did not allow for violators or sub-brand logos. Marketing was concerned about losing the "Power Story" from the old package on the left. I came up with a photographic solution to position the product in a more powerful stance and increase the size on the package. The package is cleaner and still conveys power without using multiple graphic treatments.
