Below is a trade ad to launch a new permanent filter Air Purifier for the Bionaire Brand. I developed the concept starting with choosing the stock photo, wrote the copy and executed the ad as well as creating the PERMATech™ logo
This is another example of a biomedical client, Athena. I developed a direct mail campaign advertising their diagnostics products directed at doctors and nurses. The campaign included printed materials about the products and application for nurses to get CEUs related to diagnostics. I created the campaign, while establishing a brand look and graphic theme that was carried throughout all the materials including online content.
I collaborated with a copy writer and a calligraphy studio on this direct mail campaign. The parchment texture and calligraphy were scanned and placed to create a historic document feeling. The campaign was to introduce free checking when large banks were charging fees. We leveraged the newly upgraded Minute Man logo, that I designed, to create a fun engaging revolutionary themed mailer.
Multi-piece print collateral for Seven Hills, a non-profit organization helping to improve lives. The concept was to highlight the smiles and connections between the staff and the clients, while using a duotone technique to subdue the rest of the photo and create a color coding for services. The Photography was all done by Patrick O’Conner photography studio in Shrewsbury, MA.
This is part of a PR mailer that I designed for the Bonaire Brand while working at The Holmes Group/Jarden Consumer Solutions (Now Newell Brands). This graphic card book was packaged and shipped with a personal humidifier to various publications as a humidity challenge to promote humidity for healthy skin. The copy and graphics were designed to relate to smooth healthy skin and designed specifically to relate to women and their beauty regiment. It was designed to get attention and encourage engagement.
Advertising campaign for the launch of a new synthetic trim product named TechTRIM™ for the building industry. I created the product logo and worked with a copy writer to develop the ad campaign.
